Hotel Art in Hospitality
Supported by findings from numerous research studies, organizations are much more strategic in their use of art and music to influence consumer behavior, staff performance and ultimately the bottom line.
Creativity can have a powerful effect on the human brain. Viewing art can touch strong emotions and deep thoughts, stimulating the brain in profound and often long term ways, while music affects the brain emotionally simply because specific brain circuits are wired to respond to it.
This has allowed companies to set the stage for the ideal customer experience with successful hotels, retailers and restaurants investing in art displays and playlist selections that will impact relevant emotions and behaviors.
Art makes a statement about a company’s values, it doesn’t require a huge financial outlay; there are talented new artists keen to get their work displayed for a reasonable price and new technologies supporting cost-effective art that smart companies are using to enhance their spaces such as ArtPlayer.
Supported by findings from numerous research studies, organizations are much more strategic in their use of art and music to influence consumer behavior, staff performance and ultimately the bottom line.
Creativity can have a powerful effect on the human brain. Viewing art can touch strong emotions and deep thoughts, stimulating the brain in profound and often long term ways, while music affects the brain emotionally simply because specific brain circuits are wired to respond to it.
This has allowed companies to set the stage for the ideal customer experience with successful hotels, retailers and restaurants investing in art displays and playlist selections that will impact relevant emotions and behaviors.
Art makes a statement about a company’s values, it doesn’t require a huge financial outlay; there are talented new artists keen to get their work displayed for a reasonable price and new technologies supporting cost-effective art that smart companies are using to enhance their spaces such as ArtPlayer.
One sector that has used art to influence the customer to great effect is hospitality by allowing visitors to see free art exhibitions or collections. The most obvious advantage of this is that it brings in visitors who may use their other services whether a drink, dinner or overnight stay.
Put in another way, if art and music can bring them in and keep them longer, they may eat and drink more and therefore it increases spend.
Hotel owners like Hilton and Marriott are also exploring the Internet of Things (IoT) with their so-called “Connected Room” and “IoT Guestroom Lab”, respectively, to create the optimal mood for guests by tweaking the lights and sounds of their rooms. For example, the lights can go brighter and bluer for acuity and energy; golden for calming (much the way an iPhone can already go on night mode).
In the same way, for example, ArtPlayer can be scheduled in a digital signage playlist to play Happy or even Excited art and music during the day creating an active or energetic mood, while playing calming art and music in the morning and evening creating a relaxing atmosphere.
Put in another way, if art and music can bring them in and keep them longer, they may eat and drink more and therefore it increases spend.
Hotel owners like Hilton and Marriott are also exploring the Internet of Things (IoT) with their so-called “Connected Room” and “IoT Guestroom Lab”, respectively, to create the optimal mood for guests by tweaking the lights and sounds of their rooms. For example, the lights can go brighter and bluer for acuity and energy; golden for calming (much the way an iPhone can already go on night mode).
In the same way, for example, ArtPlayer can be scheduled in a digital signage playlist to play Happy or even Excited art and music during the day creating an active or energetic mood, while playing calming art and music in the morning and evening creating a relaxing atmosphere.